Every business needs to find ways to grow its revenue and find more new customers. Yet, few tools in your marketing arsenal are more impactful than your website.
However, as one of the most prominent features on your site, your banner ad has great responsibility. It would be best to capture attention, inform, and draw your visitors in. Yet, designers make common errors that knock down the performance of their ads.
Not sure about designing banner ads? Not sure what mistakes to watch out for? Read on to learn more about banner ad design errors.
1. Ignoring Image Quality
It is essential to display a picture or graphic to stand out amongst the competition. Ensure the image is appropriately sized, cropped, and straightforward to avoid this mistake. Consider using a professional photographer, graphic designer, or high-resolution stock images that make a direct point or have a clear message.
It is also essential that the banner image quality be relevant to the brand and message being conveyed. Using an image that does not jive with the message can be distracting and make the design seem unprofessional.
2. Overlooking Text Readability
It won’t be read when the text on your banners is too tiny, unbalanced, lacks contrast, or isn’t legible enough. To improve text readability, banner ad designers should use a font that is easy to read and more significant than other fonts on the ad.
Designers should ensure enough spacing between the text on banners and other banners’ elements. Also, the font color should stand out against the background, making the text easier to see. Finally, designers should use a banner template to ensure the ads are correctly displayed across different platforms and they can test text readability in a preview.
3. Ignoring Banner Positioning
Advertisers need to do their research by studying user behavior on the website they are looking to advertise on. This research can help determine if the site has user-density issues, where banners are most likely to be seen, and how to stand out from competing banners.
Consider implementing an A/B testing strategy to position the banner to evaluate positioning options properly. Also, ensure the banner size adheres to standard dimensions specified by the website hosting or plug-in.
4. Choosing the Wrong Size
Choosing the wrong size is one such error that should be avoided at all costs. It is essential to select the correct size to ensure a successful campaign. Specifically, when creating banner ads, the ideal length is 500px X 500px for desktop, 350px X 350px for mobile, and 300px X 250px for tablet.
5. Ignoring Your Brand’s Color Palette
Using a color palette that is too similar to that of a competitor or with muddy hues can make your ad stand out for the wrong reasons. Bright, contrasted colors are more likely to catch a viewer’s attention and focus.
Also, avoid using too many colors, making your design look cluttered and unprofessional. Instead, pick key colors from your palette to create unity and flow across your design.
Be Aware of Banner Ad Design Errors
Banner ad design should take time and effort to capture the target audience and recognize potential design mistakes effectively. You need to be aware of these banner ad design errors. Contact a reputable digital agency to guide you through the banner ad design process for the best success.
